Heritage conversion, brand repositioning, offer diversification — the Lille metropolitan area is establishing itself as a prime destination for hotel investors.

Among them, EXTENDAM, a committed player of the transformation of the sector, is supporting several flagship projects in the city, such as:

✅ The upcoming Residence Inn by Marriott, designed for long stays
✅ The arrival of Babel Community, a new generation of hybrid hostels

In a context of increasing visitor numbers (+2 pts in 2024) and limited heritage supply, EXTENDAM is helping meet the growing demand for formats tailored to new uses.

🎯 A clear positioning: creating long-term value in regional cities by betting on high-potential assets and locally rooted hospitality.

Read Arnaud Deltenre’s article in Voyages d’Affaires