At the 7th edition of La Fabrique du Tourisme, the think tank driven by EXTENDAM, MKG Consulting, and Bpifrance, one key question was explored: Can AI contribute to a more sustainable hotel industry?
From customer experience personalization to energy optimization and reducing F&B impact, artificial intelligence is opening up new horizons for the hospitality sector.
Bertrand Pullès (EXTENDAM) points out: “In the coming years, hospitality will evolve through the influence of big data and AI, enabling not only enhanced personalization and service optimization, but also better understanding of environmental and social impacts”.
This shift is progressive, with challenges still to address, but AI holds great promise in reconciling economic performance and responsibility.