Managing tourist flows, optimizing energy use, reducing waste, personalizing services… Artificial Intelligence is opening new possibilities for the hotel industry.
But where do we actually stand today?
What are the real applications?
What are the limitations?
La Fabrique du Tourisme has published a report based on discussions between tourism professionals, technology experts and students from ESSEC Business School.
🎯 Objective: understand how AI can support the sector’s transformation while maintaining a balance between innovation and human interaction.
Adoption is still gradual, and its impacts are hard to measure — but the potential is immense.
The hospitality industry of tomorrow will be built at the crossroads of technology and local roots.