Le 28.11.25
đź’ˇ#ChangemakersTimes – Hakim Baka on promoting objects’ donation and fighting waste with Geev

Every year in France, 9 million tons of still-usable items are thrown away by households, and the value of unsold non-food goods reaches 4 billion euros.

 

While observing this huge waste, Hakim Baka and Florian Blanc launched Geev, the leading platform for donating items and food between individuals—turning it into a simple, local, and accessible gesture.

 

📱 In just a few years, Geev has enabled millions of donations and created a true community of “Geevers” who give, collect, and share within a framework that is trusting, safe, and local.

 

“The culture of giving already exists in everyone’s heart… Our role is to bring this desire to give closer to everyday life,” — Hakim Baka.

 

🌍 Thanks to Geev, circular economy becomes a natural reflex, and every action counts—whether to declutter our homes, reduce waste, or help someone nearby.

 

👉 Check out Hakim Baka’s full interview