Yesterday, La Fabrique du Tourisme brought together tourism professionals to explore a key question: How can Artificial Intelligence transform hospitality models and create financial or non-financial value?

Sponsored by Nicolas Dufourcq, CEO of Bpifrance, this event addressed future trends and challenges through collaborative workshops focused on AI’s impact in hospitality. Participants worked together on four essential themes:

Workshop 1: AI & energy efficiency

Workshop 2: AI & reducing environmental impact (focus on F&B)

Workshop 3: AI & water conservation

Workshop 4: AI & sustainable design

The insights shared showed the potential of AI to transform hotel operations, improve ESG outcomes, boost efficiency, and enhance customer experience. A summary of this edition’s work will be available soon in the La Fabrique du Tourisme report!