To introduce a new practice of hot yoga committed to the environment
After a successful launch in Canada and the United States, it is in the heart of the Bastille district and close to the Republic that the first Modo Yoga studio in Europe has chosen to set up on June 15, 2017. The history of Modo Yoga begins in 2004 in Canada. Originally, Modo Yoga was conceived as a network of independent studios that share a same yoga practice, common ideas and values. Today, Modo Yoga studios are around the world and form a large community based on the desire to defend the environment, on the passion of hot yoga. Les Grandes Idées developed and implemented the launch of this first European Modo Yoga studio in Paris, especially through an effective media relations and blogger relations strategy.