Founded in 1990, SCB Economie provides consulting services and use its expertise in construction economics for projects that require either a global support or during a specific phase of their development. In order to support the deployment of the company, Les Grandes Idées repositioned the SCB Economy brand. To install the identity of the company, the agency also developed the company’s website, designed a B to B brochure and created a LinkedIn profile and activity to SCB Economie and its leader, Jérôme Papier.