Did you know it? Created during the lock-down of March 2020, from a joint reflection of Bpifrance, MKG Consulting and EXTENDAM, La Fabrique du Tourisme took its first steps on last October 13th.

“In the future, it will not be necessary to do better with less, but to do differently”. This is its organizers’ belief. Therefore, it seemed essential to unite and share ideas on tomorrow tourism while facing with current and future changes that will shape the sector in the years to come.  The objective: to ensure a proactivity in the sector’s models transition thanks to a collective intelligence.

As an operational think tank bringing together professionals from the hotel and catering industry, ecologists, economists, sociologists, philosophers and students from the sector’s top schools, La Fabrique du Tourisme has thus set itself the task of identifying new trends and expectations in tourism; determining innovative value creation leverage; developing economic intelligence between tourism players; detecting and analyzing new accommodation models and, more generally, working to the attractiveness and influence of French tourism.

The first working session was held on the priority theme of sustainable tourism covering all environmental, social and governance (ESG) issues. The second session will take place in January 2021 on the digital technology theme.