During the 1st lockdown in France, Romain Trollet noted that hospitality needs to be more agile and to diversify its sources of income. The idea of more hybrid and flexible hotels grows. These hotels should stand in a constant evolution according to the neighborhood where it is established. Reinforced by the feeling that the unusual and easy to reach RockyPop’s concept is a great mix for clients, Romain Trollet decided to duplicate its new art of living together beyond the mountains. Since 2020, EXTENDAM supports the launch of RockyPop. Jean-Marc Palhon and Romain Trollet replied to an rock and pop interview for Hospitality On.