Le 04.10.23
The new strategic value of hotel assets – an opinion editorial by Jean-Marc Palhon
In this period of real estate crisis, the hospitality industry appears to break free from economic cycles and rising interest rates, thus attracting the attention of investors. How does this unique asset class, defying the economic context with record performance since 2022, differentiate itself from the broader real estate market?
Jean-Marc Palhon, Chairman of EXTENDAM, discusses the new strategic value of the hospitality industry in a context of current economic, financial, and environmental challenges.