From 29 rooms to 600, the SHG adventure is more than a story of growth — it’s the expression of a family and entrepreneurial vision, carried by Antoine Falleur, and now handed over in a redesigned and expanded framework that stays true to its essence.

According to Bertrand Pullès (EXTENDAM), each transmission is unique. There’s no universal formula, but one crucial starting point: shared values — the real foundation of a lasting project.

Jérôme Bosc – MRICS (ALBORAN | Hotels & Hospitality) highlights the human dimension: teams, life paths, and faces behind every hotel are what give the project its strength. This same human foundation, combined with local and collective ambition, now drives the momentum toward Bourges 2028.

What this operation reveals:

→ A transition built on clarity and trust
→ A strong local anchoring in a territory poised for European visibility
→ A collective entrepreneurial dynamic, balancing operational know-how, strategic support, and shared vision

Bourges, designated European Capital of Culture, is preparing to welcome 1 million tourists by 2028 — and this renewed, restructured hotel portfolio will be one of its cornerstones.

Read the full article on Business Immo (subscriber access only)

Watch the interview on the Hospitality ON channel