For the fourth consecutive year, EXTENDAM, Bpifrance and MKG brought together banks, investors and experts to analyse the major trends shaping the hotel sector.
This edition highlighted three strong themes: robustness, transformation and accelerated innovation.
🔹 A consistently attractive asset class
Despite successive crises, the hotel industry continues to grow and attract institutional investors. Asset repositioning—both in regional markets and prime urban areas—remains a major lever for value creation.
🔹 Operated real estate becomes the standard
The “walls + business” model is now the reference: value is created as much through operations as through the real estate asset itself, relying on strong operational execution.
🔹 ESG and climate risks at the core of strategies
Speakers emphasized that ESG is no longer peripheral but a key performance driver. Maxime Durand (EXTENDAM) highlighted that climate risks are now systematically integrated into business plans, affecting occupancy rates and ADR. EXTENDAM is also working with Fairmove to assess each asset and define a sustainability action plan.
🔹 Innovation: Travel Tech gains speed
Automation, energy optimisation and the enhancement of the guest experience are shaping new uses—and attracting finance players seeking measurable performance.
➡️ A morning confirming the momentum of a sector in constant reinvention.