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“The economy of tomorrow will be a tech, a digital one of course, but will also be an ecological and social economy“, Caroline Neyron, the CEO of Mouvement Impact France, was on set in Smart Impact, a web TV program of B Smart, to introduce the new Tech For Good Score, the first real measurement tool  for social and ecological impact of tech companies. It turns out to be as well a real dashboard for these companies’ strategies as a warranty against impact washing.

It was also a good opportunity to announce the next Summer University for the Economy of Tomorrow, which will held on August 26th and 27th at the Cité Universitaire de Paris.

Extendam has just signed a partnership with Betterfly Tourism, a software publisher focused on sustainable tourism, with the aim of helping its hotel partners to reduce their environmental impact. As a partner in the hotel industry’s environmental rating system, Betterfly Tourism calculates the level of environmental commitment of each hotel on the basis of four indicators. This evaluation provides a letter – from A to E – corresponding to the environmental impact of the establishment.

Bertrand Pullès, Extendam Vice CEO explains, “We are encouraging all our hotels to implement this approach – and it will be mandatory for our new acquisitions. Customers and employees are expecting this commitment today”.

Read the interview of Bertrand Pullès and Hubert Vendeville, CEO of Betterfly Tourism in the article by Laetitia Bonnet for L’Hôtellerie Restauration

“For a company, making no commitment or engaging only at the margin is today as much a renunciation of its responsibilities as a strategic mistake”. In a great opinion editorial published in Stratégies, Caroline Neyron, Impact France Managing Director, calls companies not to miss the momentum of the ecological and social change, to create the economy of tomorrow by repositioning their strategy on impact.