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Heritage conversion, brand repositioning, offer diversification — the Lille metropolitan area is establishing itself as a prime destination for hotel investors.
Among them, EXTENDAM, a committed player of the transformation of the sector, is supporting several flagship projects in the city, such as:
✅ The upcoming Residence Inn by Marriott, designed for long stays
✅ The arrival of Babel Community, a new generation of hybrid hostels
In a context of increasing visitor numbers (+2 pts in 2024) and limited heritage supply, EXTENDAM is helping meet the growing demand for formats tailored to new uses.
🎯 A clear positioning: creating long-term value in regional cities by betting on high-potential assets and locally rooted hospitality.
110 million pairs of glasses are sitting unused in drawers across France. Ophélie Vanbremeersch decided to give them a second life with Les Lunettes de Zac, an initiative born from a simple question she asked herself as a teenager: what happens to our old glasses?
Founded in 2020, the start-up collects, sorts, and refurbishes unused glasses, relying on a network of 1,500 collection points across the country. In 2024 alone, 60,000 pairs per month were recovered, restored, and put back into circulation.
✨ What makes the project unique:
– Strong social impact through a partnership with Groupe VITAMINE T, a social inclusion company
– Local production with measurable environmental benefits
– An innovative circular economy model tested in post offices and second-hand retail corners
Les Lunettes de Zac brings together inclusion, circular economy, and long-term vision. A project built with patience, purpose… and resilience.
On April 28 in Bercy, the French Ministers of the Economy and Tourism brought together funds and investors to accelerate the modernization of the French tourism industry.
🔍 Stated goal: modernize the offer, support the ecological transition, and strengthen France’s position as the world’s leading sustainable destination.
The event was also an opportunity for Jean-Marc Palhon, Chairman of EXTENDAM, to highlight the major challenges in transforming the French hotel sector and the relevance of private equity investment in hospitality.
💡 A strong signal for private investors, who are now called upon to support the upscale transformation and sustainable shift of the tourism offer.