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On April 28 in Bercy, the French Ministers of the Economy and Tourism brought together funds and investors to accelerate the modernization of the French tourism industry.
🔍 Stated goal: modernize the offer, support the ecological transition, and strengthen France’s position as the world’s leading sustainable destination.
The event was also an opportunity for Jean-Marc Palhon, Chairman of EXTENDAM, to highlight the major challenges in transforming the French hotel sector and the relevance of private equity investment in hospitality.
💡 A strong signal for private investors, who are now called upon to support the upscale transformation and sustainable shift of the tourism offer.
On a site made up of 11 buildings — some under safety hazard orders — Financière Saint James and REDMAN, in collaboration with DATA ARCHITECTES and THINK TANK architecture, carried out a large-scale transformation as part of a real estate development contract: over 10,000 sqm combining offices, social housing, and shops, in the 10th arrondissement of Paris.
For Business Immo, Nicolas Decloquement (Deputy CEO of REDMAN), Gregory Zeitoun (Director of Financière Saint James), and Colin Reynier (co-founder of DATA ARCHITECTES) revisit this flagship operation, conducted with a focus on reuse and sustainability. The project was conducted hand in hand with the City of Paris through a negotiated urban planning approach to meet both current and future needs of the neighborhood.
🔎 This complex project anticipates the principles of Paris’s future bioclimatic local urban plan (PLU).
💬 “We reimagined the investor/developer relationship by going beyond legal and contractual considerations, choosing instead to share both challenges and successes with agility over the long term” — Nicolas Decloquement, Deputy CEO of REDMAN
Read the interview by Luc-Etienne Rouillard Laffond in Business Immo
At the 7th edition of La Fabrique du Tourisme, the think tank driven by EXTENDAM, MKG Consulting, and Bpifrance, one key question was explored: Can AI contribute to a more sustainable hotel industry?
From customer experience personalization to energy optimization and reducing F&B impact, artificial intelligence is opening up new horizons for the hospitality sector.
Bertrand Pullès (EXTENDAM) points out: “In the coming years, hospitality will evolve through the influence of big data and AI, enabling not only enhanced personalization and service optimization, but also better understanding of environmental and social impacts”.
This shift is progressive, with challenges still to address, but AI holds great promise in reconciling economic performance and responsibility.