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In 2024, €2.7 billion were invested in the hotel sector in France — a 25% increase compared to the average over the past ten years.
This strong signal confirms the sector’s appeal, supported by robust tourism and ever-increasing demand.
According to Jean-Marc Palhon, Chairman of EXTENDAM, investors are drawn to hospitality for three key reasons:
– Proven resilience
– Attractive returns, with repositioned assets achieving gross yields of 12 to 15%
– Ongoing transformation, with hotels being reimagined to meet new traveler expectations — a field in which EXTENDAM is one of the most active players
📖 A full analysis by Jessica Gourdon is available in Le Monde
In an op-ed, Matthias Navarro, co-founder of REDMAN, questions the way we build in the face of climate, economic, and social crises that are redefining our lives and cities.
“Building should not lock cities in place, but enable them to evolve, adapt, and withstand shocks.”
For him, we’ve spent too long designing spaces optimized to the point of absurdity, forgetting that a viable territory is, above all, “a livable, breathable, and inhabitable place.” Urban resilience isn’t something you declare — it’s something you build by embracing “diversity, reversibility, and intelligent use” rather than focusing solely on form and performance.
“Putting residents back at the center, allowing them to reclaim their environment, and structuring spaces for connection and solidarity” — that’s how we must envision tomorrow’s cities.
The goal isn’t to produce more, but “to produce better, and more mindfully,” by integrating the cycles of life and the actual needs of each territory.
For Matthias Navarro, “breaking away from the logic of acceleration and making room for unpredictability and the natural evolution of cities” is now essential.
EXTENDAM has completed the sale of the Residence Inn Didot Montparnasse aparthotel, located at 94 rue Didot in Paris’s 14th arrondissement. The 82-key property was sold to its operator partner, SOHOMA, who is forming a new investment group and will continue managing the hotel to support its ongoing growth.
🙏 Thanks to Business Immo and Mehdi Touazi for the coverage!